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Brand Reputation Research

How Are You Doing?

Building trust begins by building satisfaction.
It’s more important than ever to keep a pulse on what consumers are saying, thinking and feeling about your brand. Our hands-on and immersive customer, employee and brand perception research, supported through our Limelight Performance® program, gives you the insights you need to choreograph the experiences your consumers are desiring, and create loyal advocates who spread the word without being asked.
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Delivery on expectations set by your external branding and marketing makes or breaks customer experience. idgroup can help your organization develop a brand engagement plan which identifies tactics at each stage, along with leaders, metrics and timelines for action.


Discover valuable insights about your brand and create actionable, measurable plans to align expectation and experience—and create reputation.

Consumer & Brand Research

  • Monitor mentions of your brand online
  • Track changes in sentiment
  • Measure brand visibility
  • Benchmark performance against top competitors
  • Inform corporate competitive strategy

Employee Satisfaction and Perception Research

  • Measure employee sentiment
  • Track changes in sentiment per location and across the organization
  • Discover deeper insights via anonymous feedback
  • Inform employee retention and hiring strategies

Customer Satisfaction & Perception Research

  • Measure customer sentiment
  • Track changes in sentiment, per location, service line and across the organization
  • Discover deeper insights via anonymous feedback
  • Recognize and reward impressive customer service
  • Inform customer acquisition and retention strategies
See how Community Health Northwest Florida improved employee and patient loyalty and advocacy through measuring sentiment and using that data to create impressive experiences.
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Interested in working with us or learning more about our scope of offerings? Lets Talk.