Brand Reputation Research

How Are You Doing?

Building trust begins by building satisfaction.

It’s more important than ever to keep a pulse on what consumers are saying, thinking and feeling about your brand. Our hands-on and immersive customer, employee and brand perception research, supported through our Limelight Performance^® program, gives you the insights you need to choreograph the experiences your consumers are desiring, and create loyal advocates who spread the word without being asked.

Delivery on expectations set by your external branding and marketing makes or breaks customer experience. idgroup can help your organization develop a brand engagement plan which identifies tactics at each stage, along with leaders, metrics and timelines for action.

Services

Discover valuable insights about your brand and create actionable, measurable plans to align expectation and experience—and create reputation.

Consumer & Brand Research

Monitor mentions of your brand online
Track changes in sentiment
Measure brand visibility
Benchmark performance against top competitors
Inform corporate competitive strategy

Employee Satisfaction and Perception Research

Measure employee sentiment
Track changes in sentiment per location and across the organization
Discover deeper insights via anonymous feedback
Inform employee retention and hiring strategies

Customer Satisfaction & Perception Research

Measure customer sentiment
Track changes in sentiment, per location, service line and across the organization
Discover deeper insights via anonymous feedback
Recognize and reward impressive customer service
Inform customer acquisition and retention strategies

See how Community Health Northwest Florida improved employee and patient loyalty and advocacy through measuring sentiment and using that data to create impressive experiences.

See Community Health Northwest Florida Project