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Our History

Three decades of inspiration, insights and impact

Do Cool Creative Work That Worked.

idgroup was founded in 1989 as Image Development Marketing Group. At inception, our focus was primarily creative services. Our mission was straightforward: Do cool creative work that worked. Early on we were instrumental in building the Better Built brand to national prominence.

 After several years focused purely on production and creative services we became increasingly interested in how we could help clients improve employee performance in alignment with the promise our creative work made to the marketplace. 

Our focus shifted and we began using what we learned from our clients. Today, idgroup is a thought leader in the fields of integral branding—a term that we coined. Our From the CoreTM process has been field tested and emerged as a proven performance model. 

Major Milestones

Keep scrolling to see the milestones.


Image Development Marketing Group is founded in Pensacola, Florida. The first office was located on East Wright Street


Moves the office into Pensacola on Baylen St.


Branding from the Core became a registered trademark


Develops brand strategy and campaign for first national product, Better Built tool boxes

Moves offices across three mile bridge to Baybridge Office Complex in Gulf Breeze


Image Development Marketing Group shortened it name to idgroup


Ray Anderson, founder and chairman of Interface, inspires idgroup towards organizational change management


Moves into the Seville Historic District at 300 East Intendencia St. to help more organization tell their stories


Brands on Us was launched with the support of generous community partners


idgroup wins PRSA Silver Anvil Award


Customer Experience Research tracked performance at the moment of truth with the launch of Limelight Performance® program


Beyond Sizzle is published as a playbook for transforming organizations into brands that matter

idgroup became a certified B Corp and was recognized as Entrecon’s “Small Business of the Year Runner-Up” by the Studer Community Institute


Mona Amodeo recognized as the Entrecon “Entrepreneur of the Year” by the Studer Community Institute, and honored with Pinnacle Award from 850 Magazine and InWeekly Power List

idgroup wins Pensacola AAF Addy “Best of Show” for 10th year in a row


The leadership and next chapter of idgroup transitioned from Mona Amodeo to Lindsey Braxton Shook and her leadership team