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May 15, 2023

Questions & Answers with Lindsey Braxton Shook

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We believe in perpetuating the purpose and values of the organization through employees. Team engagement is one of the five core elements we focus on in an effort to elevate our culture together. Today, we wanted to introduce one of our idgroupers, Lindsey Braxton Shook, so you can learn more about our team members.

Name: Lindsey Braxton Shook
Role: President & Chief Culture Officer
Years at idgroup: 14 Years
Hometown: Gulf Breeze, Florida

Q. Where did you grow up?

A: Gulf Breeze, Florida

Q. What is your favorite thing about the community where you live?

A. I love the walkability and all of the parks. 

Q. What do you do at idgroup?

A. WHEW, well that's a loaded question! In a nutshell, I run the company and am responsible for executing a very aggressive business plan. You may also find me working with marketing communication clients, planning parties and answering the door. 

Q. How long have you been with idgroup?

A. 14 years

Q. What core values do you have in common with idgroup?

A. Being solutions-focused. Don't tell me why we can't, tell me how we can.

Q. What is your guiding principle / motto in life?

A. Whether you think you can or you can't, you are right! Do what you say you are going to do.

Q. What is your favorite hobby?

A. Cocktail hour with friends, but I want to be a gardener. I also love going to Auburn football games. 

Q. Tell us about your family!

A. My husband Matt and I have been married 15 years and have a 7 year old son, Carter. Carter loves sports and just won the CYSL K-1 Soccer Tournament and made the Bill Bond All Star team.

Q. What do you do in your spare time? Are you involved in anything locally?

A. When I am not at work, all of my spare time goes to spending time with friends and family these days, but I am very proud of idgroup’s Brand on Us initiative that gives back to the Pensacola area non-profit community.