For the past 40 years, Clark Partington Hart Larry Bond & Stackhouse has been Northwest Florida’s preeminent regional law firm. Offering the Gulf Coast Region a wide array of comprehensive legal services and quality attorneys, their team has achieved national recognition from a variety of legal organizations, distinguishing them as notable experts in the field of law.
But despite their growth, the law firm saw a need to ensure their continued and ongoing success. Leveraging the firm’s 40-year anniversary, idgroup helped launch a refreshed brand—a change that would honor the history and heritage of it’s founders, while maintaining the core spirit of a progressive and innovative practice.
Through idgroup-facilitated dialogue sessions, attorney and client survey analyses, it became evident that the firm needed to: establish a shorter, memorable name; develop consistent and emotional messaging; create a unique position against their competitors; align their visual brand with their values; increase social media and online advertising; and develop a communication strategy that leverages a cross-selling approach to bring greater awareness to the scope and quality of services they offer.
After a months-long strategic organization development process, Clark Partington Hart Larry Bond & Stackhouse announced their new, simplified name—Clark Partington—in February 2016. Along with this announcement came a newly developed logo, website, brand platform, and advertising campaign, communicating their central mission and vision: to do the right thing, at the right time, the right way—for every client they serve.