How do we inspire businesses to create healthier businesses by investing in the health of their employees?
Twenty-five percent of working Americans live with one or more chronic health conditions. 1 Despite its relatively small size, this population of working adults accounts for approximately 71% of total health care spending in the United States alone.2 For over 20 years, Integrated Case Management (ICM3) had worked tirelessly to not only help self-insured businesses reduce their healthcare costs, but to create real, lasting change in the lives of those employees that drive the highest utilization of healthcare spending: those with multiple chronic conditions.
In essence, ICM3 sought to change the healthcare delivery model for this special group of people who need specialized attention, working with healthcare partners to provide a superior level of care not found in traditional wellness programs.
Just as ICM3 has worked to change the lives of its members, it also recognized the need to breathe life into its untold story and aging image. As part of the Branding from the Core process, idgroup engaged the entire Inspera team in a dialogue session held in Chicago to collaborate and get a fresh perspective of the company. ICM3 emerged in 2016 as Inspera Health—a name born from the combination of the words “inspire” and “spera,” the latin word for “hope”. Along with the new name, Inspera Health’s comprehensive brand platform features a newly designed logo, brand seal, website, as well as new marketing collateral including custom photography, print advertisements, corporate brochures, brand poster series, letterhead, and business cards.
"Branding can be a force for attracting customers, but only if it reflects a truth of purpose tied to service that is delivered as best in class. Only then does branding make a difference. Branding from the Core® was powerful because it provided the story for our team to rally around, to believe in and live up to through the way we serve our clients.