Innovative Brand Strategies for Healthcare

We help healthcare brands modernize for a more patient-centered future.

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The healthcare industry is facing new demands to rapidly innovate, driving organizations to align strategies for their patient journeys, emerging technologies and reimbursement models. Healthcare leaders are striving to meet these demands, while remaining true to their core mission and brand. That’s where we come in.

SYMPTOMS

  • Declining patient trust and satisfactionHigh employee turnover
  • High care provider turnover
  • Lack of leadership clarity
  • Decrease in market share
  • Diminished brand resonance

Solution

idgroup helps healthcare organizations shape, share and live a compelling true story that is relevant to patients, providers and the communities they serve. This alignment between what you say and what you do transforms your organization into a brand people can depend on to deliver its promises.

Benefits

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  • Renewed clarity and strategic direction among your leadership team, focused on innovation, recruitment and patient care
  • Engaged and motivated healthcare teams committed to delivering exceptional patient experiences
  • Reinvigorated image and renewed trust among patients, providers, key stakeholders and the community
Tampa Family Health Centers Logo
Community Health Northwest Florida Logo
Avanza Logo
Chandra Smiley
“The greatest value for our organization was idgroup’s ability to articulate our hidden culture through a wide range of media. As a business owner, I have known what lies beneath the surface of our organization, but didn’t have the knowledge or process to translate that to an audience."
Chandra Smiley
CEO, Community Health Northwest Florida

Ready to be the brand you are meant to be?

Let’s turn your branding strategy inside out.

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Connect with a strategic consultant about closing your competitive gap.

Connect with a strategic consultant about closing your competitive gap.