Branding from the Core®

The greatest value for our organization was idgroup’s ability to articulate our hidden culture through a wide range of media. As a business owner, I have known what lies beneath the surface of our organization, but didn’t have the knowledge or process to translate that to an audience.

The idgroup team possesses a proven process to help ensure that the stories we share align with the strategic direction and vision of our organization.

idgroup has been an invaluable partner who helped us not only to improve as a company, but also to promote our brand both internally and externally. idgroup has not only helped us to identify who we are as an organization but also to extract the essence of what makes our organization unique.

Expectations for public education are changing and we knew we needed to more aggressively share our story with parents who have a range of options when choosing schools for their children. idgroup showed us how while ensuring our range of stakeholder voices were represented.

With the support of idgroup, the airport has exceeded expectations and growth projections in our Master Plan by regaining a foothold and building customer loyalty in our catchment area. We are breaking records every year that exceed the 2019 benchmark—for three consecutive years—and have nearly doubled the numbers in the industry by similar-sized airports.

Their initial support proposal showed that they stood apart from competitors and had a global perspective on my business needs, anticipating what would actually be required, giving me a much-needed roadmap to bring my product to market. From the outset, they established a strong identity for the brand and product, and were able to capture the uniqueness of the product itself in the corporate identity, packaging, and marketing materials.

As we worked through our identity and brand strategy, idgroup helped us craft a new name extender to better reflect our roles as “expert real estate advisors.” They also helped us create recruitment campaigns to attract agents and also buyers and sellers who shared our values of creating relationships over transactions.