We believe in perpetuating the purpose and values of the organization through employees. Team engagement is one of the five core elements we focus on in an effort to elevate our culture together. Today, we wanted to introduce one of our idgroupers, Mona Amodeo, so you can learn more about our team members.

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Name: Mona Amodeo, Ph.D.
Role: Founder and Sr. From the Core Consultant
Hometown: Columbus, Georgia.

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Q. Where did you grow up?

A: I was born in Pensacola at NAS/Naval Hospital. I grew up in Columbus, Georgia.

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Q. What is your favorite thing about the community where you live?

A. I love the walkability and all of the parks. 

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Q. What do you do at idgroup?

A. I work with clients as a Sr. From the Core consultant. I also coach the From the Core process to new members of the idgroup research and strategy team.

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Q. How long have you been with idgroup?

A. I founded idgroup in 1989—a long time!

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Q. What certain core values do you have in common with idgroup?

A. I identify with all of our values, but feel most passionately about the importance of reciprocal responsibility–individually, professionally and as a citizen of the world.

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Q. What is your guiding principle / motto in life?

A. La Vie Desante…Trust the Process. Enjoy the Journey.

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Q. What is your favorite hobby?

A. Reading, Cooking and Digging into my family’s Italian roots.

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Q. Tell us about your family!

A. Beau and Chew are my four legged writing partners and companions, they define what it means to love unconditionally. Carter, my grandson, makes my heart happy. “Nonna, I have an idea,” these are words I never get tired of hearing.

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‍Q. What do you do in your spare time? Are you involved in anything locally?

A. I am proud of the impact of our Brand on Us™ initiative.